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Fridays The Label


Born at the famous Bondi Beach in Australia, Fridays The Label was founded by three women (Alex, Dani and Bonnie) as their way of sharing their Aussie lifestyle with the rest of the world.

The girls realized they needed a bag that looked good- and was not going to tire quickly with a bit of adventure. 

Their neoprene totes are designed to last longer than your average bag - standing up to weathering, resisting grease, oil, water, and being able to handle a wide range of temperatures. Fully machine washable, they are for girls who like to sweat, and get dirty from time-to-time.